Local content has always been a point of pride for Kenyans, and 2022 was no exception. In fact, according to Showmax, a popular streaming service in Kenya, the most-watched shows in the country in 2022 were all locally produced.
From drama series to reality TV, Kenyan audiences couldn’t seem to get enough of homegrown content. Some of the most popular shows on Showmax in 2022 included “Sue na Jonnie,” a romantic comedy series that follows the lives of two young lovers trying to navigate their way through the ups and downs of a modern relationship. Another hit show was “Maisha Magic East,” a reality TV show that takes viewers behind the scenes of some of the biggest events and personalities in Kenya.
Other popular shows in 2022 included “The Real Househelps of Kawangware,” a comedic drama series about the lives of househelps in the Kawangware neighborhood of Nairobi, and “Mafundi,” a reality TV show that follows the lives of skilled laborers as they work to build and create in their communities.
According to Showmax, the success of these shows is a testament to the quality of local content being produced in Kenya. Not only are these shows entertaining and engaging, but they also provide a glimpse into the rich cultural heritage of the country, showcasing everything from traditional foods to modern fashion and music.
While international content remains popular among Kenyan audiences, the success of local shows in 2022 is a clear indication that there is a hunger for stories and perspectives that reflect the realities of life in Kenya. As streaming services continue to grow in popularity, it’s likely that we’ll see even more locally produced content in the years to come.
Overall, the success of local content on Showmax in 2022 is a testament to the creative talent and hard work of Kenyan producers, writers, and actors. It’s also a reminder of the power of storytelling to connect us to each other and to the world around us. Whether we’re watching a romantic comedy or a reality show, local content has the ability to make us laugh, cry, and see the world in new and exciting ways.
The success of local content on Showmax in 2022 also highlights the growing importance of the streaming industry in Kenya. With more and more Kenyans accessing content through digital platforms, streaming services like Showmax have become a valuable resource for local producers and content creators. Not only do they provide a platform for local content to be seen by a wider audience, but they also offer a way for producers to generate revenue and support their work. As the streaming industry in Kenya continues to grow, it’s likely that we’ll see even more opportunities for local producers and content creators to showcase their work and connect with audiences both in Kenya and around the world.